Vic Matteucci Joins Coal Leader
Vic Matteucci |
Highly respected advertising executive Vic
Matteucci has joined the Coal Leader team in the position of Advertising
Sales Manager. Most recently, Matteucci was Regional Marketing Manager for Coal
Age and Engineering & Mining Journal. In this new position, Matteucci adopts
the responsibility of all advertising for Coal Leader.
Coal Leader is jointly owned by Barbara Altizer and Bill
Reid, who serve as Publisher and Managing Editor, respectively. During the past
18 months, Coal Leader circulation has been increased from 11,800 to 16,000 and
Coal’s National Newspaper, as well as increasing its readership, has
established substantial respect for reporting on the coal industry.
Matteucci said, from his home in Mentor, Ohio, “I am
delighted to be joining Coal Leader, Coal’s National Newspaper, at this
critical time for the coal industry when there is greater focus on the nation’s
energy independence. I am looking forward to continuing to serve my clients in
the industry across the United States and in Canada, and in helping their
business grow.”
Barbara Altizer added: “Vic Matteucci brings with him a
high degree of professionalism to his important role as Advertising Sales
Manager of Coal Leader and this reflects our wish that the service to our
advertisers will be the best in the business.”
Victor W. Matteucci has a BSBA from John Carroll University
in marketing and an MBA at Case Western Reserve University, also in marketing.
He began his career in 1972 as Senior Market Research Analyst for ESB Inc., one
of the largest automotive battery manufacturers, now Exide Corporation. In 1979,
he became Manager of Market Services at the Highland Group, responsible for
advertising and market research. He then joined B.F. Goodrich as Supervisor of
Retail Advertising in the Tire Group and in 1980 moved to Lang, Fisher and
Stashower Advertising as consultant for one of the larger advertising agencies
in Cleveland, Ohio.
In 1981, Matteucci began his publishing career with Maclean
Hunter Publishing representing Coal Mining & Processing in a five state area
for three years. Between 1984 and 1996, he represented publications serving the
automotive, truck, aviation, and metals market. In 1997 he returned to the
mining industry with Primedia Business where he was sales representative for
Coal Age and Engineering & Mining Journal in 24 states and three provinces
of Canada. In 2000, Matteucci won the sales award for “most new business” in
the Industrial Group of Primedia. Well familiar with the coal industry,
Matteucci is an active participant in industry events such as SME, Coal Prep
Exhibition and Conference, Longwall USA and MINExpo International. Matteucci is
a results-orientated team player with a focus in building and maintaining
relationships with people from advertising executives to company
managers. cl
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